Executive Summary
CurryDash is transforming from a purchased StackFood codebase into a distinct, market-ready food delivery platform specializing in Sri Lankan “curry pack” meal subscriptions for Victoria, Australia. This PRD defines the requirements for establishing CurryDash’s brand identity, operational maturity, and quality assurance infrastructure.
The platform combines HelloFresh-style meal subscriptions with UberEats marketplace dynamics, serving both individual customers seeking authentic Sri Lankan cuisine and vendors looking to reach the Victoria market. The existing Flutter codebase (mobile + web) provides core food delivery functionality; this initiative focuses on differentiation, polish, and operational readiness.
What Makes This Special
Market Positioning: CurryDash addresses an underserved niche - Sri Lankan cuisine delivery with a subscription model - in a market dominated by generic food delivery apps. The curry pack customization system (protein choice, spice levels, dietary options) creates a unique value proposition unavailable in competitors.
Startup Readiness: This initiative bridges the gap between “purchased code” and “launch-ready product” by:
- Establishing distinct visual identity separate from StackFood
- Implementing proper project management workflows via Jira
- Building testing infrastructure for quality assurance
- Creating documentation for team scaling and knowledge transfer
Technical Foundation: The existing architecture (34 feature modules, 100+ API endpoints, custom package system) provides solid groundwork. This PRD focuses on the final mile - branding, UX polish, testing, and operational tooling.